SEO Vs SEM Vs SMO Vs SMM Which Is Better?
Online Marketing can be a daunting task, even for the most technologically savvy people. So what is it that makes some websites stand out and make money while others lack the traffic they deserve? Keep reading to find out and give your website the boost it needs.
SEO, SMO, SEM, and SMM are the terms that will help your website increase traffic as you finally make more money.
Generally speaking, there are two ways to generate traffic, one is through organic search (SEO) and the other is through paid search (SEM).
And in the battle between SEO vs. SEM, which one wins? The traffic coming from SEO is almost always free, while traffic coming from SEM is not. But before entering into the organic vs paid debate, the ideal is to first understand what SEO and SEM is, along with SMO and SMM.
SEO, SMO, SEM and SMM: What do the acronyms really mean?
SEO (Search Engine Optimization)
It handles the ranking of a website on the search engine results page (SERP). The purpose of SEO is to improve the positions of a web site in the search engine rankings, give you more visibility and therefore, more traffic . The technique is to optimize the website, add keywords in the title, tags, content and meta description, frequently update the site and increase the speed with which it is loaded on a desktop and mobile device.
This means that if your website is optimized according to SEO techniques, the chances of it appearing in the first and second position on the results page for search queries related to your work are very high.
The different SEO techniques that you can use to optimize your website are the following:
Optimization on page: The first thing that you can do in a web page is to optimize it for the keywords . For example, you can include a particular keyword in a density ratio of 2-3% on your web page. You can also use that keyword in the file name, page title, and meta description.
Off page optimization: This type of optimization can be done by obtaining backlinks from other relevant websites . For example, you can optimize your page by looking for unidirectional backlinks from websites with a higher ranking and make sure the link includes your keyword in the anchor text.
Black Hat SEO: This technique uses strategies that get a higher ranking, however, as the name suggests these techniques are unethical and not recommended by popular search engines . Black Hat SEO techniques break the rules of search engines, offer a bad user experience, and present the content in a not-so-visual way. These techniques worked in the early days of the internet, but now they are penalized. Therefore it is best to get away from them completely.
White Hat SEO Techniques: The opposite of the Black Hat technique is the White Hat technique as it is ethical and abides by all the rules that Google lays down from time to time for search engine optimization. This technique consists of optimizing websites according to established rules. It makes the website keep the user experience in focus, increasing the upload speed, eliminating unnecessary ads and making it compatible with different devices and screen sizes. This technique takes time, but has far greater benefits than Black Hat SEO will ever have.
SMO (Social Media Optimization)
It means developing profiles in networks on social networks about your business / website so that members of that network can view and share your profile or page with other users.
For example, if you have a blog, the best way to promote it is to create a profile on Facebook, Twitter, Instagram and LinkedIn and share your content with people who may be interested in your work. This can act as a gateway to acquire a large audience and generate traffic to your website without spending even a euro. All you need to do is choose the right social networking channel for your business or website.
SEM (Search Engine Marketing)
SEM aims to increase the visibility of a website by using ads on search engines with a pay-per-click system. Paid results tend to appear at the top of the results page with the green "ad" tag. The biggest platform for running an SEM campaign is Google AdWords.
If you want to get started with paid traffic you should consider all the keywords associated with your business, such as geographic location, CTR, cost-per-click (CPC), ad copy and other factors.
PPC (pay per click) is one of the main SEM techniques for driving traffic. When you start a PPC campaign you do not have to wait days to see the results because they happen almost immediately.
When we compare SEO vs SEM we see that SEO is at the mercy of search engine algorithms and updates, however the PPC gives you much more control. It works quickly and generates a lot of traffic that not only increases your visibility, but allows you to customize your ads based on geography, time and budget. However, it can be risky if you do not use it optimally, and without having a short and long term plan in mind, because at the moment of stopping your PPC campaign, you can not get so much success.
SMM (Social Media Marketing)
It means promoting your web through social networks. It gives you the opportunity to take advantage of the huge community available in different networks. This technique includes "paid social search" or paid advertising on social media channels. Although paid social search is similar to SEM, it adds behavioral tendencies in the search equation.Most advertising is, however, the same as SEM, where an advertiser only pays when a user clicks on his ad.
| SEO | SEM | SAINT | SMM | |
| Traffic | Organic | Paid out | Organic | Paid out |
| Benefits | Long term | Short term | Long term | Short term |
| Track optimization | Share relevant information and web optimization | Keywords and Pay Per Click | Visual appeal and relevant information | Attractive visuals and ads |
| Platforms | Google, Bing, Yahoo! And other search engines | Google, Bing, Yahoo! And other search engines | Twitter, LinkedIn, Instagram, Snapchat, Facebook | Twitter, LinkedIn, Instagram, Snapchat, Facebook |
SEO VS SEM
Now that you know what all the terms mean, the result of the SEO vs SEM battle is pretty obvious.
SEO tends to lead quality clients to your website and will give you very high ratings, but it can take you years.SEM, on the other hand, is fast and tends to give instant results.
SEO is equity, where you add changes every few days and you get results later. SEM, on the other hand, is the instant result of every euro spent. As money does not stop coming in, so do the benefits.
In the short term battle of SEO vs SEM - SEM comes the obvious winner.
In the long term battle of SEO vs SEM - SEO wins by thrashing.
Similarly, SMO and SMM, have similar results to SEO and SEM, respectively.
So where should you invest? Organic (SEO, SMO) or paid (SEM, SMM)?
The answer is simple: in both options! One requires time and effort, and the other requires money. Apart from Black Hat SEO, all the above techniques are necessary if you want to get a higher ranking in SERP, more visibility and more traffic. However, the deciding factor for success is not based on the use of all these techniques , but on how you use them efficiently .
The best way to make an online marketing campaign for your business is by considering following things:
Your budget
The first thing to start is to know your budget, or how much you are willing to spend. If you have a small business you will not want to waste your money on meaningless campaigns that do not produce results.
Wasting money on campaigns without really understanding them will cost you more than you want to spend. You must understand the market, the techniques that work best for your niche, understand the differences SEO vs SEM and then plan your campaign.
Short and long term plan
If you just started with your business, you understand the difference between SEO vs SEM, and you want visibility, your best bet is to invest in SEM strategies.
You can use your budget to create paid ads, test new features you can deploy, and view and analyze consumer behavior by searching for keywords that match your website.
Once you have it you should start to invest your time in organic traffic. Because organic traffic is based on keywords, optimization, and user behavior, you can use SEM campaign analysis to deploy it.
Quality and quantity
Another important thing to keep in mind is the subtle line between quantity and quality. Paid traffic will attract a greater number of users to your website, however, quality is not assured and there is no guarantee that once the campaign is over, the benefits of it will not end.
Access to market competition
Your best bet is research. Find out what your competitors do, the keywords they use, the types of techniques they implement. Discover the SERP competition through the Google Keyword Planner and discover the target keywords that best suit your purpose. Since PPC is based on bids rather than on keywords, you need to figure out how much you are willing to pay for a single keyword click. This would help you channel your budget more effectively.
Test your campaigns
There is no perfect and general way to conduct an online marketing campaign. Each type of business has its own peculiarities. It's a question of trying what works best for you.
If a campaign fails, remove or re-mark it to suit your purpose. In the end, it is about optimizing your website to improve the user experience , so that it occupies a higher place on the search results page.
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We know it's not as easy as it sounds. Generating organic and quality traffic requires time, creativity and patience. While the SEM requires money. However, this task can be easier if you build your website from scratch, and then create properly planned campaigns.
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