How to interpret Google's "HTTPS emphasis" announcement


In this article, we had official announcement from Google on Thursday, August 7, 2014 

"Use HTTPS as a ranking signal" 
I will describe how to develop SEO in the future after going through the policy.

HTTPS is simply a "sign" indicating that "communication is encrypted".What is HTTPS

More specifically, if the top of the URL of the website you are looking at is "https"
  • Web server (where the Web site itself is located)
  • Between the web browser (where you are watching the website on PC)
  • The communication is encrypted
It will be.
As for what kind of good thing this is,
  • It prevents information you enter on the web browser from being intercepted.
  • It prevents someone from pretending to you and entering information on the website.
In other words, HTTPS is a technology aimed at improving the security of Web site users.

What does it mean "to use HTTPS as a ranking signal"?

So, what does this HTTPS "use for ranking signal" mean? 
"Sites that use HTTPS will be evaluated a little more favorably (= use it as a ranking signal) in the future Google search ranking (= ranking)" 
It will be.
If you read here only, "Well, you have to make the site HTTPS soon! What will you do?", But it seems there is no need to panic. Because in the official announcement of Google Japan on 7th August it is mentioned as follows.
"This ranking change only affects less than 1% of queries globally"
"I will strengthen it over a long period of time"
In other words, roughly speaking, 
"For a while, the search ranking before this announcement differs greatly from the search ranking after that" 
about it.
I think that there are still quite a few people who have not yet compatible with HTTPS on their own website, but it seems unnecessary to promote HTTPS even in case of impossible .
In the first place, if you are strongly giving preferential treatment to HTTPS at this time, 
"Sites that are not popular and useful (although they are not made HTTPS)" 
There are many occurrences, and the convenience of the search user is significantly lowered.
That's why Google's announcement that 'HTTPS does not have much influence on ranking' yet is inevitable in a certain sense given the current situation.

"Walk, Do not Run" - Do not be discouraged, keep calm and progress

Nonetheless, that's not to say that we can ignore this announcement for a while.
In the above official announcement of Google, it is mentioned at the beginning in the following.
"Security is Google's top priority."
The announcement of Google this time is not limited to just "using HTTPS as a ranking signal", and that Google is planning to make Web space much more secure than now and now It also shows.
As Google voiced the importance of security including HTTPS, not only the Google side but also the entire search users will become more security-conscious in the future. In the future, it is certain that introduction of HTTPS (security improvement) should be promoted from the viewpoint of SEO measures and to win the trust of users in the future.
However, it is a "future" story to the last. Again, you do not have to do anything special, and there is no need to blog all sites blindly as HTTPS. As far as this announcement content is concerned, even if you do not introduce HTTPS, the ranking will not be instantaneous.
Rather than reacting excessively to this news and making it unreasonable, the SEO effect that you now get will be greater if you go through both the external SEO and the internal SEO gracefully as before.

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)
Powered by Blogger.