【I knew? SEO】 What is Google ranking major change? / How to "raise" the search rank by using large variation
Many people seem to have images that severely lower their search rankings when they hear that Google ranking major fluctuations.
But actually, do you know that major fluctuations in ranking are "opportunities to rise in rank"?
In this article, I will explain the relationship between SEO countermeasure and major change, how big change will be the opportunity to rise the ranking, and how to do it.
What is 'Google ranking big change'?
What exactly is going on in the first place in the ranking of Google ranking in the first place? I will explain its mechanism.
The big fluctuation means that "a lot goes greatly and for a long time"
The major change in ranking is the state where the search ranking "up" goes up and down, "a lot" more than usual, and that it is comparatively "long lasting".
Rank is always in motion
Originally, Google search rankings are always moving little by little.
In that case, there will be pages that rank relatively widely. In general, however, there are few pages that fluctuate dramatically, and such large ranking fluctuations do not last long.
In that case, there will be pages that rank relatively widely. In general, however, there are few pages that fluctuate dramatically, and such large ranking fluctuations do not last long.
Occasionally, many pages may cause a significant ranking change at once.
But this too happens on a daily basis.
But this too happens on a daily basis.
In the case of such "everyday fluctuations", for example, although there is a significant change in the ranking of "a part" of the Google publishing site, such as a specific search word or search area, the other sites have no particular influence, It is never called "ranking major change".
With large fluctuations "continues for more than a few days on many pages"
However, once the ranking fluctuation occurs, the ranking of quite a lot of sites moves greatly and it lasts for several days.
Even at the moment of writing this paper, there are major fluctuations , and as seen in the fluctuation detection tool namaz.jp , such large ranking fluctuations have been detected for several consecutive days.
In such a state, it can be said that there is no doubt "big change".
Why do ranking large fluctuations occur?
So, why does such a major fluctuation occur?
The main reason for this is "search algorithm update" done by Google.
The main reason for this is "search algorithm update" done by Google.
What is "algorithm update"?
When asking "Google algorithm update", there are many people who are familiar and familiar, but there are surprisingly many people who know exactly what it means.
However, if you look closely at this word, everyone will know its meaning.
Google search = tremendously huge "program"
Google is a huge enormous "program".
This program is a program that searches useful pages for search words entered by someone, creates search lists and displays them on the screen.
Algorithm update = "updating" mechanism
The mechanism by which this program determines the search ranking (like a behavior rule) is "search algorithm".
Even though there are no major changes in the search algorithm, details are constantly being updated and improved. This update / improvement is "update".
In other words, Google updates / improves "update" the "algorithm" which is a mechanism that the program called Google search determines the search ranking, this is the "Google search algorithm update".
Large fluctuations occur due to algorithm update
Depending on the algorithm update, how to determine the search ranking will change little or greatly.
Even with just a bit of updates, the number of WEB pages handled by Google has reached an astronomical scale of several trillion or dozens of trillions, and as a result it will affect a huge number of pages.
The large ranking fluctuation caused by this algorithm update is the so-called major ranking fluctuation.
Relationship between rank order and SEO measures
Listening to the ranking major fluctuation, it is worried that "The search rankings are declining significantly? However, in fact, the site that even SEO measures are taken, the case where the rank drops is relatively few.
This is because the algorithm update is a program improvement that is done to "make pages with high SEO evaluations in order of high ranking".
Therefore, if even proper SEO measures are taken, the algorithm update is not afraid.
On the contrary, it is not unusual for experienced SEOs to be looking forward to the next update soon. It is because there is a high possibility that it will rise to its original high ranking suitable for your SEO countermeasure.
There may be cases where rank drops even if measures are taken
In addition, even though we are taking appropriate SEO countermeasures, it still happens that the ranking still does not rise. It was not uncommon for not only the sites that are taking measures against SEO, even the sites that do not take any measures against SEO, the ranking plummeted due to the update.
This is an example where Google dropped the "wrong" ranking.
Due to the inexperience of the algorithm at that time, the unknown place was caught and the ranking fell sharply.
Due to the inexperience of the algorithm at that time, the unknown place was caught and the ranking fell sharply.
In recent years when the algorithm evolved, such "wrong" ranking declines have also decreased. Nonetheless, it is not completely gone now. Regardless of whether SEO countermeasures are implemented or not, there is a possibility that the ranking falls due to the "algorithm error" of the Google algorithm.
Algorithm update to eliminate 'evaluation leak' of SEO measures
However, in most cases, if you are taking SEO measures, it will be easier to raise your ranking with algorithm updates. The update is "function improvement" so to eliminate "evaluation leak" of SEO measures , so to speak.
There is still a lot of sites that the rank will not rise even though we have strengthened the content and links with much effort .... Algorithm update is done to remedy it and to display valuable pages in a high search order properly.
Therefore, SEO measures need to be done as soon as possible.
That way, there is a high possibility that the rank will rise with each big change (= big update). Of course, even if it is not a major fluctuation, the ranking will gradually increase gradually from the usual measures.
That way, there is a high possibility that the rank will rise with each big change (= big update). Of course, even if it is not a major fluctuation, the ranking will gradually increase gradually from the usual measures.
To turn big changes into opportunities to rise
By reading up to here, I'm surely noticed how to raise my search rank by using Google ranking major change.
In other words, as long as SEO measures are taken beforehand, it is possible to change the major fluctuation into a chance to rise.
Effect of SEO measures indicated by data
In the survey data of large fluctuations currently occurring, among the thousands of pages that are taking measures against SEO, the proportion of sites that ranked up or stabilized after major fluctuations exceeded 90%.
Specifically, the majority of 96% of the pages that took measures against SEOs ranked higher or stabilized with major fluctuations. The remaining 4% has declined, but among them it will only be about 1% if it is a site that has experienced a big decline of more than 10th place.
Moreover, as for these falling sites, there are many such things as "another page in the site has risen" or "another ranked up with another word not a targeted word", etc. (wrong page or word The SEO effect itself is out although it is out. ※ The countermeasure method in such cases is also posted here .
Big variation and benefits to SEO countermeasures websites
After all, there are people who think if there is something bad influence when listening to big fluctuations. However, every time the search algorithm evolves, it is a fact that overwhelming majority of sites under SEO measures benefit and rank up.
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