Google: Relationship between search ranking and usability of smartphone
Within the next few months, we are getting information that Google may add 'mobile (smaho) usability quality' to subject of ranking.
"We are preparing to reflect it in search results"
Gary Irises, Google's technical manager, talked about the importance of usability and how web managers should focus on it in "Search Engine Expo" in the United States. Then, as to the question of why that point is to be emphasized there
"We are preparing to make sure the quality of usability is reflected in the search results so that the user experience will be great regardless of device type "
I answered "It is said.
In the past, Google made similar remarks about elements such as HTTPS, page loading speed, content quality, and sometimes those elements were incorporated into the algorithm in the coming months. Therefore, from the above remarks, it is thought that not only PC but also usability of smartphones (website design and layout) will be related to ranking evaluation.
Gary Irises, Google's technical manager, talked about the importance of usability and how web managers should focus on it in "Search Engine Expo" in the United States. Then, as to the question of why that point is to be emphasized there
"We are preparing to make sure the quality of usability is reflected in the search results so that the user experience will be great regardless of device type "
I answered "It is said.
In the past, Google made similar remarks about elements such as HTTPS, page loading speed, content quality, and sometimes those elements were incorporated into the algorithm in the coming months. Therefore, from the above remarks, it is thought that not only PC but also usability of smartphones (website design and layout) will be related to ranking evaluation.
Google Bot can already evaluate 'looks' on smartphone
Google can now distinguish not only the HTML code of the site to be included in the search results, but also "how it looks" (= the state rendered in the browser) to the visiting user. Furthermore, both PC site and smart site are distinguished, and in any case, it is possible to judge appearance after rendering.
(You can check this by looking at "crawl"> "Fetch as Google" in Google Webmaster Tools)
From this, it can be said that Google is already ready to evaluate the usability of the smartphone. And it is no longer difficult to incorporate the evaluation results into the algorithm.
Google can now distinguish not only the HTML code of the site to be included in the search results, but also "how it looks" (= the state rendered in the browser) to the visiting user. Furthermore, both PC site and smart site are distinguished, and in any case, it is possible to judge appearance after rendering.
(You can check this by looking at "crawl"> "Fetch as Google" in Google Webmaster Tools)
(You can check this by looking at "crawl"> "Fetch as Google" in Google Webmaster Tools)
From this, it can be said that Google is already ready to evaluate the usability of the smartphone. And it is no longer difficult to incorporate the evaluation results into the algorithm.
First of all, what is "quality of usability"?
By the way, what kind of case is the case that the quality of usability of smartphones is good or bad?
For example, if the font size of the site is small, it becomes even a very small font when looking at the smartphone, and it becomes difficult to browse without zooming. Or, if the screen is too long in the side, you can think that you can not view it on the screen with smartphone and you can not view it unless you scroll horizontally. In such cases, usability is considered to be bad.
Conversely, if so-called "site for smartphone" that does not cause such problems is prepared, usability is considered good.
By the way, what kind of case is the case that the quality of usability of smartphones is good or bad?
For example, if the font size of the site is small, it becomes even a very small font when looking at the smartphone, and it becomes difficult to browse without zooming. Or, if the screen is too long in the side, you can think that you can not view it on the screen with smartphone and you can not view it unless you scroll horizontally. In such cases, usability is considered to be bad.
Conversely, if so-called "site for smartphone" that does not cause such problems is prepared, usability is considered good.
What you can do now
Even if you are not explicitly saying "a website for smartphones", if you make it with a smartphone so that there is nothing wrong with it, the quality of usability will change greatly just that. By using Google Webmaster Tool's "Fetch as Google" you can check the state that Google Bot rendered for smartphone, so use this function to check not only the font size but also buttons, links, scrolling status etc , It can be used to improve usability.
At the present stage, it is not clear when and how the usability of smartphones will affect the rankings, but we recommend that you do so earlier. This is because even if it is not yet embedded in the algorithm, it can make the visitor's experience and the impact on the conversion better.
Even if you are not explicitly saying "a website for smartphones", if you make it with a smartphone so that there is nothing wrong with it, the quality of usability will change greatly just that. By using Google Webmaster Tool's "Fetch as Google" you can check the state that Google Bot rendered for smartphone, so use this function to check not only the font size but also buttons, links, scrolling status etc , It can be used to improve usability.
At the present stage, it is not clear when and how the usability of smartphones will affect the rankings, but we recommend that you do so earlier. This is because even if it is not yet embedded in the algorithm, it can make the visitor's experience and the impact on the conversion better.
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