4 SEO Tips For Copywriting To Impress Google


Google relies on several factors to rank web pages in your search results. But its priority is and will always remain the user experience . So the more useful and relevant your content for the reader, the better ranking will give you Google.
If we had to choose just 1 among all SEO copywriting tips , it would be this: "Pleased to your readers". It sounds easy. But the challenge is to know your audience and to know what you want.
In this post we are going to share some SEO copywriting tips so that both your readers and Google love your content.

SEO tips for copywriting

1. Make a Plan

For some bloggers this step is optional as they believe this will take up a lot of work time . But we strongly recommend that you do so. Having a content plan I could help you to know:
  • What is the best keyword for that content.
  • What readers are looking for in that content.
  • Gaps of information that may have left your competition.
The most efficient way to make a content plan is by keyword research . This process will help you to know which keywords are most used by users when they look for information related to the topic you want to write about.
Once you know these words you already have the basis to start writing your articles.

2. Make an outline of your content

Before writing the text of your article you must start with a structure of titles, subtitles and main points. This will help you:
  • Focus on the main points you must deal with.
  • Do not waste your time on the reader with unnecessary information.
  • Reduce the need to rewrite text because it lacks fluency.
  • Write much faster.
You can practice the tips 1 and 2 at the same time. As you discover new keywords you may come to mind a lot of topics that you would like to write about. Once you have it you can do a quick outline with the main ideas that should be covered in each article.

3. Pay attention to your SEO Plugin

Now that you know what are the most interesting content for your readers, it is time to talk about SEO copywriting technique.
For your article to position better you must include your keyword in the following sections:
  • Title
  • The meta description
  • The URL
  • The H1 tag
  • An H2 label
  • The body of the text
  • The file names of the images
  • The alt tags of the images
  • The anchor text that direct to contents of your web related to that article.
Google analyzes all the content of the page, not just the keywords. So to reinforce the theme of your article it is very useful to include related keywords in the body of the text and in some H2 label.
Once you think you already have your finished article look at what your SEO plugin says about it. Yoast SEO for example analyzes your content and tells you if you need to improve the readability of the article, if the density of keywords is very high or low, if you must include more links, if the title is too long, etc. With this type of plugins it is very difficult to make mistakes ðŸ˜‰.

4. Measure and Optimize

Content writing for SEO is probably more of an art than a science. But there are some pointers that can tell you whether you should rewrite an article once you've already published it. .
Clickthrough rate (CTR)
The percentage of clicks on search engine results pages (SERPs) tells you if the title and meta description of your article are interesting to readers.
If you are short, think about this:
  • Did you include the target keyword in both sections?
  • If so, is the target keyword visible the search engine? Or is it cut?
  • Does your content clearly respond to the reader's search intent?
Bounce Rate
The rebound percentage tells you if your content responds to the users search.
If you are tall, think about this:
  • Is the introduction of the article convincing?
  • Does the content clearly correspond to the title and the meta description?
  • Can the reader scan the page to quickly confirm if the article has the answer to your search intent?
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Writing good content requires some practice and patience, but with these SEO tips you will be much closer to reaching your goals.

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