Why Start With Content Marketing In 2017
For small and local businesses, it can be difficult to stand out against the big national brands. However, content marketing can help these SMEs to capture the attention of potential customers.
Content marketing involves planning, creating and distributing relevant and valuable content to a potential audience in hopes of driving consumer action, and has numerous benefits for small businesses . In addition to increasing sales, it can give them the opportunity to build an online reputation and establish themselves as a trusted leader in the industry.
Why you should start with Content Marketing
1. Generate traffic to your website
Content marketing drives traffic to your website. When your potential customers have a particular problem or need, they usually look for a solution on Google. Having that solution on your web, whether in the form of information, video tutorial or useful guide , will give you a competitive advantage. And your potential customers will return to your website in the future to obtain additional solutions.
Users love that content suits their particular interests and needs. Creating personalized content can adapt to the needs of your target audience, build trust with them and solve their problems.
2. Helps you build brand awareness
If you publish fresh and unique content on your website and promote it on social networks, you are creating more opportunities for your target audience to see your brand and your content. In addition, if you can meet the needs of your audience, it will be more likely to talk about your small business to your followers and friends, which will help you reach more people.
But content marketing can also help you increase your online reputation by getting external links from other websites. If your content is of quality, other websites or blogs will link it, which will increase your online visibility and your ranking position.
3. It can increase leads and sales
This, in part, is obvious, but the more people who visit your website and see your content, the more likely they are to become customers.
Users are looking for content on websites or blogs when they want to make a purchase decision. They like to know everything they can before they buy. In addition, creating relevant content about the product or services you are selling will help your audience know what to expect from your brand.
4. You establish yourself as a leader in your industry
Content Marketing will also help you become a trusted leader in your industry. With content marketing, you're literally showing your audience and customers that you know what you're talking about, which makes it seem like a safe bet to buy.
For small businesses, this is especially important. You must show your audience that you are as wise as the larger brands, but that you can also provide a more personal experience , such as small business.
5. It costs less than traditional marketing
For a small business, content marketing may be more profitable than more traditional forms of marketing. Especially if you can generate the content by yourself. Lead generation through content marketing tends to cost half as much as traditional marketing. Spreading your content through social media and e-mail, posting it on your website and on other larger websites that support collaborations is free or low-cost.
In addition, content marketing implies that customers come to you , and it is not you who goes for them. Which means that these customers are already interested in what you can offer them.
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