10 Factors Affecting SEO Positioning
Moz's latest study of the factors affecting seo positioning in a web site confirmed what many already knew: inbound links , keywords, and content marketing still remain the kings of organic positioning. This report was based on the responses of more than 150 SEO consultants and online marketing experts to find out which practices influence positively and negatively on the position of a website in the Google ranking.
While some of the practices we mentioned above will continue to have a strong impact on the success of a website, there are a number of factors that negatively affect the visibility and optimization of an online business. Here is a list of what you should not do if you want your website to be among the first in the search results for the keywords you have selected.
Factors that negatively affect SEO positioning
1. Artificial incoming links or spam
If you buy links or participate in large-scale link schemes, you may be penalized with lower results. Google introduced the penguin algorithm to make sure that the pages that are at the top of the search results are there because they have gotten links from other authorized sources.
2. Pages with duplicate content
Duplicate content arises when the same information is published on more than one page. Sometimes it is a mistake that occurs during a redesign of a website, but other times it is a strategy designed to achieve a higher ranking in content that has been copied from other websites. In any case the search engine will offer the same information in different links, which means a bad user experience.
3. Poor content
The content is considered poor when the information is presented superficially in several pages of the web and without offering any type of value to the user. Instead, websites are rewarded with a high position in the search ranking when exclusive and useful content is published.
4. Over-optimization in anchor text
Websites that create internal links to support their own keyword strategies can also be affected by lower rankings. Anchor text or anchor text is one that someone clicks to access a new page. Overlapping anchor text uses keywords to try to send "link juice" to those keywords, for example: " Cloud computing software vs.. Cloud computing ".
5. Not be adapted to mobile devices
It is already a reality that mobile traffic exceeds desktop, and if your content is not optimized for these devices you will suffer the consequences in the ranking of Google. Last year Google launched an algorithm to reward sites that were optimized for smartphones and tablets. Pages that are not optimized for mobile viewing will not appear at the top of the results of these phones as it is difficult to navigate through them and get a good user experience.
6. Fill in content with keywords
Using keywords in the content will help you get a higher position, but it will happen totally otherwise if you exceed in use. Your content may look like spam if you repeat too much a keyword. The old rule of thumb was to limit its use to one per 100 words in the text. Now, the best practice is to use keywords only when they are relevant and focus primarily on enriching the content.
7. Links to spam pages
Content that links to spam pages also tends to have a lower ranking in search engines. Google penalizes websites that link to pages that are not well ranked and do not offer good content.
8. Metrics of user satisfaction
Pages with poor metrics of user satisfaction tend to get lower posts in search results. For example, a high percentage of rebound is a bad sign of user satisfaction since it means that people who click to access the web leave immediately, either because they do not find the information they want or because what they see is not Find them attractive or seems unreliable.
9. Slow loading speed
A slow load time is related to worse positions in the search ranking. The longer you need a website to load content, the more rebound percentage you'll get. Google does not want to force users to wait for the information they are looking for, so they prioritize pages that load quickly.
10. Low Engagement Metrics
Engagement metrics are bad if you get less participation than other sites on the same results page. This is a sign that visitors do not find content valuable. If users only stay on the page for a few seconds before they leave, but stay somewhere else for much longer, it's a sign that your content is not very useful.
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