What is the case where the use of inverse SEO is effective?
In this article, I will explain in what case the method "reverse SEO" is effective.
Although it is possible to raise the ranking by SEO, it is also possible to lower the search ranking of the opposite site. With this approach
- Decrease the ranking of sites that have harmful information on their company
- Decrease the ranking of the higher ranked sites than their own (by raising their rank by doing so)
What we call reverse SEO .
Besides, the words "reverse SEO" and "negative SEO" basically have the same meaning.
When is reverse SEO done?
Is there necessity of using reverse SEO method in the first place?
For example, if there are sites written bad reviews of products on the search results screen searched by their own product names ....1. Reason for inverse SEO
Would not it be one of the following countermeasures at that time?
- A. Blow out bad reviews Let's create better products!
- B. Let's leave it without worrying!
- C. I wish this bad site will disappear from search results ...
A and b seem to be manageable (or do not need to do anything) by your own efforts. But what about c?
Actually, c can also move to action. It is reverse SEO to realize that.
2. Reverse SEO method
The reverse SEO method, briefly stated
"Promote the Google penalty invitation to the target site by linking from the poor quality site to the targeted site and lower the ranking"
It is like that.
The "poor quality site" mentioned here is as follows.
- Automatically generate links (mass)
- It is linking with "hidden text" invisible to people
- Absence of keywords, meaning there is no meaning other than search ranking operation
- Many ads are displayed
- Copy contents to another site
These are also called spam sites and are subject to the penalty of Google algorithms such as penguins and pandas (penalties causing a significant decline in ranking).
Even though it is a spam site, preparing by yourself will take time and effort, but there seems to be a supplier contracting reverse SEO services. Although costs and contents will vary, it is basically the same in terms of "lowering the ranking of the target site".
3. Is Reverse SEO really necessary?
In conclusion, it may not happen much if it is a company in this case that reverse SEO is really necessary. The reason is below.
A. You can respond to bad reputation with Google's "outside"
· If the bad reputation is true, improvement of the company, service and products is necessary first
· If bad reputation is not factual (not SEO) it can sue the partner company by legal means
B. Penalty can be recovered
· Even if a penalty is invoked to the target site with reverse SEO, the ranking can be restored if the target site gets appropriate response (denial of link etc.)
· Once the ranking of the target site is restored, all cost and time of reverse SEO is wasted
C. Cost performance unknown
· What you need for your own website SEO is "to find a search keyword that your company can dominate" and not "to raise it even if you are struggling with an unfavorable search keyword"
· It may be more productive to spend money on marketing and service development with other advantageous keywords than to spend cost on reverse SEO with certain unfavorable keywords
If you are considering reverse SEO it is advisable to examine carefully whether you really truly do not apply to any of A, B or C above.
Alternatively, if you think that the reverse SEO is still necessary even considering the three points A, B, and C above, it is a legal means (appealing opponent, relying on police, Etc.) in parallel with the case where temporary correspondence is necessary, etc?
In any case, "reverse SEO" is only "one of SEO's methods". Please think carefully as to whether there is really only a reverse SEO in order to increase the number of customers attracted to their site and increase purchasing.
If purchasing on your site does not increase as you think, why
Because the bad reputation has only SEO in a narrow market where the bad reputation is wide, from such a bad reputation it is not possible to have effective SEO with another free market (target keyword) free
maybe.
No comments:
Post a Comment