15 Tips To Improve SEO Of Your WordPress Website
If you have any basic notions of SEO, or if you have read us for some time, you will know that quality and relevant content is what makes a website reach the top positions in the search engines.
But that does not mean you should settle for creating and posting content on your website. There are many more factors that can improve the SEO of your web, and many more things you can do so that your audience can find your content. And that's what we're going to talk about in this post.
The two sides of SEO
Mainly there are two types of actions that you have to perform on your website to improve the SEO of your website.
The technical SEO. It refers to all activities related to website optimization. It ensures fast loading times, smooth browsing, responsive design, HTTPS encryption and generally ensures an easily accessible website.
The keywords. It includes keyword research, keyword content creation, on page optimization and all the actions involved to help your target audience find your content more easily.
Technical SEO
1. Speed
The speed has been part of the classification criteria since 2010.
There are many things you can do to improve it . The use of content distribution networks, good caching add-ons and a good hosting service can have a big impact on the speed of the site.
2. Security
Users need to know that they are on a secure site so they can navigate with confidence. A good hosting provider will handle a number of security issues such as firewall protection and malware detection.
HTTPS Encryption - As we discussed in a previous article , since January 2017, all non-HTTPS websites have been labeled as "not secure" if they ask users for passwords or credit card information.
In the long run, Google intends to label all non-HTTPS pages as unsafe and change the HTTP security flag to the red triangle, as it is currently being used for broken HTTPS. So sooner or later you will have to perform this update on your website.
3. Mobile Friendly
This is a factor you can not ignore. The traffic coming to a website via mobile has increased substantially in recent years. To serve this audience, your website must be mobile friendly . To test if your website supports mobile devices, go to Google Search Console.
You can have two versions of your website: one for mobile and one for desks. Or directly install a responsive theme that fits perfectly to the smaller devices.
4. Navigation
The logical structure of your content not only helps users navigate better through your website, but also helps Google to search and find relevant content on your website.
You must create primary and secondary categories to guide the search engines to the content that the user wants to find.
Keywords
5. Do a keyword research
To do this use the Google Keyword Planner and develop the content accordingly. Infographics, interviews, tutorials and multimedia content can better retain the reader's attention and improve the SEO of your website. You can also get backlinks from quality websites more easily.
6. Use friendly URLs
The first words in your URL are the ones that carry the weight of the ranking, so you must insert your keyword at the beginning.
Change the default URL in WordPress to a keyword-based URL or use the name of your post in the URL.
7. Add and activate an SEO plugin
Standard plugins like Yoast SEO and All-in-One SEO plugin analyze your content and offer you recommendations on SEO.
The Yoast plugin analyzes the keyword density of your article. Check for the presence of keywords in the title of the post, in the title tags, in the first words of the article, in the meta description and in the titles of the images. It also analyzes the length of content and duplicate content in your blog pages to make sure your posts are ranked in the search engines.
8. Includes links to quality websites
But set them to open in a new tab. Otherwise, it is likely that people who click on them will walk away from your website, thus reducing the time spent on your site.
In addition, to reduce the bounce rate, add internal links that will persuade visitors to stay longer on your website.
9. Duplicating content on different pages of your website generates multiple results, especially if you use labels
Google prefers new and fresh content. Having duplicate content will affect your overall ranking. Therefore, it updates the old content or deletes the duplicate content. If you have to keep it anyway, add a canonical URL to each version.
10. Add keywords to your title tags
The most important label for ranking on the result pages is the title tag or the H1 tag, and the keyword must be present in it. WordPress automatically adds an H1 tag to the title of your post.
Also, if you want to have a higher clickthrough rate (CTR) you should write an attractive meta description that specifies what the user can find when they click on your link.
11. Minimizes rebound rate
A low rebound rate is a sign that your content is of quality, so you should try to make your users stay longer on your website.
To do this, take care of the writing and add relevant images and internal links that enrich the content.
12. Do not worry too much about exact domain matches
They can bring you a first traffic boost, but if there is no content on the website that matches the domain name or if the content is of poor quality, Google is likely to penalize you.
Miscellaneous
13. Add a site map
Add maps of the XML site so that Google can crawl and index your pages. These maps will help Google understand your content. Yoast SEO plugins can add XML sitemap functionality to your site.
14. Pay attention to tracking errors or errors 404
Correct these errors with 301 redirects. You should also correct the broken links, since if your web contains too many you can tell Google that it is outdated.
15. Sharing buttons are your best allies
In addition to sharing your content in your company's social networks, you must add social buttons to your articles. This way your readers will only have to click if they want to share your content with their network of contacts.
To sum up
Google has access to a large amount of data collected through the search results it uses to enhance the user experience. Therefore, you must create relevant content aimed at a specific intention of the user.
If you include misleading content, broken links, or if your site is difficult to navigate, users will leave your web site for the first second. On the other hand, if your content is relevant, includes quality links and has numerous social actions, Google will see you as a good resource and you will be climbing positions in the ranking.
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