To raise the ranking of the site, what you need to do in the first place
"How to get Google's ranking going up?" How would you answer when asked again?
We will summarize the three basic items necessary to raise the ranking of the site.
1. Determine the keywords you can win
Do you really win, that is, there is a chance of high-ranking in the keywords that your site targets (the search keywords you want the site to display in a high-ranking)?
Even if you add "worthy content" to your newly created site, other sites (competing sites) have a huge amount of "very / more valuable content", and already popular If the search top is filled in the competitive site with the same, it will be difficult for your site ranking to enter the top rank (within 10th place).
Or, no matter how competitive sites have strong competitors, with keywords that no one searches for in the first place, people will not come if the site ranks first.
The target keyword really needed for you is the keyword you can "win". Let's find the keywords that can realize the high ranking site rank and have sufficient search volume
For example, if you examine "Hokkaido trip" with the Google keyword planner, the monthly search volume is as large as 40, 500, but the competition is also high (as of April 11, 2014, the same hereafter). If you are planning to create a site from now on, the highly competitive "Hokkaido travel" keyword will make it hard to bring the site ranking to the top.
Or "Hokkaido Otaru", the monthly search volume is 1,000 but the competition is low. If the competition is weak and the search volume is small but there is a word as it is, it means that it is relatively easy to raise the ranking of the site and the number of users asking for the information is as it is. If you are planning to create a site from now on, you might be able to create a winning site for these keywords.
2. Perform internal measures (site content editing / addition)
Follow the target keyword and post content useful for the user who searched with that keyword and visited. Content has solid content, it is said that it is desirable that it is easy to understand, and the theme is decided for each page. For example, if the target keyword is "vacation spots"
· On the top page, explain about vacation spots
· On the subpage, explain about various places of interest in vacation spots ("Food" "Season" "Lotte", "Transportation Method" etc. for each page)
· Be careful not to cover each page with other pages and contents
It will be a way. Of course, if you do not choose keywords well, even if you make such content, the site rankings do not rise easily, or even if the ranking of the sites goes up, there are few visitors.
3. Perform external measures (link acquisition)
Another factor, along with internal measures, is that external factors (Linked = acquiring a link placed on your site) are what Google uses as a clue to evaluate the site ranking .
In the past, web tools etc. that automatically generate innumerable linked links, etc. were widely used, but nowadays, automated tools that do not involve human hands are not penalties from Google rather than raising the rank, It will be a trigger to greatly lower the ranking.
Today, acquiring natural links by human hands from natural sites created by people, and increasing such linked links will greatly affect the rise of the site ranking.
In order to obtain a natural link, it is important to create useful content as one method, introduce the content to the world, to have a lot of people see it, wait for the link to be pasted, another way There are two ways to get assistance for link acquisition by using SEO service provider. If it is a method of keeping content continuously and waiting all the way, it will cost a lot, although it does not cost money. When using the SEO service provider, the monetary cost will be applied, but the time will be shortened. However, when looking for a merchant, it is very important to check whether it is a link from a natural site, whether it is a reliable dealer or not.
Let's continue the basic efforts to raise the rank of the site
First of all, first decide the target keyword "I can win", then follow along with internal measures while proceeding with external measures in parallel. To raise the ranking of the site, what we have to think about in the first place is said to be consolidated in these three points.
Also, the status of target keywords (monthly search volume, competitive strength, etc.) are constantly changing. Do not rest assured that you will do your best to investigate and find the appropriate target keywords. Please make good use of the above services, constantly review target keywords, and take internal measures and external measures. It is impossible to raise the rank of the site and maintain the ranking of the high ranking site without daily continuous efforts.
No comments:
Post a Comment