Is there a keyword, SEO effect put in the footer of the page? / Google description

Home» SEO » Is there a keyword, SEO effect put in the footer of the page? / Google description

Is there a keyword, SEO effect put in the footer of the page? / Google description

For SEO purposes, you may see a page saying that you are packing keywords at the end of the page, such as a footer, or a specific keyword is placed.

How much does the SEO effect of such a method really do?

Keywords put in the footer "There is little SEO effect"

Google commented directly on this. The contents are as follows.

Google (Analyst Gary Irise):
Did you know that the SEO effect of keywords in the content will change depending on where you are written and what kind of things are around?
It is better to put it in the central part of the content rather than put it in the footer.

Already in the old SEO method

In short, the SEO effect seems to be "quite small, although it can not be said that it is not nothing."

I think that these methods seem to have been seen more often for several years to about ten years ago, but recently few things have been seen.

The reason why I came to see it seems to be because the SEO effect was actually very small.
Because the current Google decides the ranking with a great weight on the "content" of the content and the evaluation of the linked. Just saying there is a keyword at the end of the page makes it impossible to post in a high ranking.

Possible adverse effects

Or, if you do something badly, you may think that it will have a bad influence on the contrary.

For example, suppose you have a page that is SEOing on "smart repair". However, in order to increase the number of words to be hit, let's say you put "Galaxy" or "iPhone 7" in the footer.

It might have been effective with this before, but with the current Google, the following things can happen.

Pulled by word evaluation such as Galaxy, the ranking of "smart repair" drops
In "Galaxy" and "iPhone 7", for example, the ranking is extremely low
In the end, you can not display any words in a higher rank

Main content creation based on keywords and evaluation trends

Conclusion, it is better to stop aiming at the high-ranking display so much.

Of course, there is no problem if there is inevitability that the word is placed there when viewed from the visiting user. Nonetheless, imagination may be difficult to imagine that a word is suddenly placed on a footer or the like and a case where the necessity is found there.

Contents need not be based on these small workmans, and it is necessary to properly make the main content around countermeasure keywords and topics that Google evaluates with that word.

BloggerWhizz