When doing SEO with compound keywords, how should we arrange words?

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When doing SEO with compound keywords, how should we arrange words?

If the search keyword you want SEO to perform is a compound keyword, you may get lost in the order of keywords to be included in the title.

In this article I would like to think about how to order this order from the viewpoint of SEO based on actual data.

* Compound keyword is a keyword combining multiple words Example: "Diet method" "Sapporo lawyer"

Consider the case of a combination of two words "Sapporo" and "lawyer" as an example.

What is the relationship between the order of the keywords and the search ranking?

In this case,

"Sapporo Attorney"
"Lawyer Sapporo"

There are two ways.

Now, when searching with each keyword, is there anything related to the order in which they appear in search results and the order of keywords in titles?

I would like to judge by actually looking at the title of the page that appears in the result of searching "Sapporo Attorney" and "Lawyer Sapporo".

Validation in the order of the top sites

First of all, when searching with "Sapporo Attorney"

Of the top 100 pages, the order in which the keywords appear in the title on page 66 is

"Sapporo" → "lawyer" was in turn.

Next, when searching for "lawyer Sapporo"

Of the top 100 pages, the order of the keywords appearing in the title on page 62 is

"Sapporo" → "lawyer" was in turn.

Although it is a little bit different, the order of the search keywords matches the order of the keywords appearing in the title is located higher in the search results.

There seems to be little relationship between the order of the keywords and the ranking

From the above results, Google's algorithm,

"In the search with compound keywords, there is a relation between the order of the search keywords and the order of the sites displayed on the higher level."

I can guess.

Although there are only a few differences, the number of accesses may change greatly due to the difference, so unless it becomes too unnatural Japanese, the order of the assumed search keywords and the order of the keywords used in the title It seems better to match the order as much as possible.

However, titles are also displayed in the search results, which also affects the clickthrough rate of search users. Since the influence on search ranking is also considered to be minor, we recommend you to make it a reference level when you get lost.

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