BloggerWhizz

The .com, .net, .biz, etc. at the end of the site URL are called the generic top level domain (gTLD) . In addition to these traditional gTLDs, many new gTLDs have appeared recently due to the liberalization of rules.

However, concerning the SEO effect of these new gTLDs, there was a reminder again from John Mueller of Google.

What is the new gTLD?

There are .artist, .phone, .sport, etc in the new gTLD, which were approved after receiving applications from private companies and organizations wishing to use gTLD.

In the new gTDL, there are also many words indicating related fields and industries of companies and organizations such as "artists", "telephone", "sports", so now, from now, it gets new gTDL matching the site contents from a wider choice It is also becoming possible to do.

There is no SEO effect peculiar to the new gTDL

If it is gTDL suitable for the site content, the impression of the visiting user who saw the URL will be better. However, on the other hand, Google repeatedly tells us that there is no special SEO effect in these new gTDLs . This time John Mueller also said that "This information will not change," citing Matt Katz's posting two years ago .

By the way, even saying that the string used for URL does not affect SEO, too.

Be careful when acquiring a new domain

It is John Mueller emphasizing that "There is no special SEO effect in the new gTLD as before, but if it does not change, why do you touch this information again at this time?

The US media speculate that the reason is that there are facts that rice domain companies are trying to unduly raise the value of the new gTLD.

In other words, maybe they are worried about a company that is conducting sales such as "If you are running a sports news media site, the domain will be ranked higher if you make it to .sport."

Regarding such domain companies and sales sites in Japan, there is no particular information at our company, but at least if we are going to set up a new site in the future and take domain, it seems there is no need to choose gTLD by worrying about the SEO effect excessively .