5 Tools To Find Keywords For Your Startup
No startup can create an effective SEO strategy without having carried out a keyword research before.
Keywords are what drive the content themes you create and your online marketing campaigns, helping you reach your target audience.
Having tools that bring us new keyword ideas and information about their relevancy is essential to gain traffic and online visibility.
Here are the top 5 tools to find new keywords as well as their volume and search trend.
1. Ahrefs
Ahrefs, in addition to other features, has a powerful keyword research tool that provides new keyword ideas as well as search volume for all match types.
Also, if you do a keyword research for SEO purposes, your keyword difficulty score will be very useful.
Ahrefs is a payment tool, but if you sign up for a trial account and then cancel it, you will have access to a free version of the tool.
2. Moz
Moz recently launched its own keyword explorer as a complement to its SEO research suite.
With this tool you can choose from almost any location in the world to carry out the search and filtering options, which also allow you to exclude your specific query term to get more ideas, or even choose only phrases containing your keyword.
Keyword results show you ideas for related terms along with your estimated search volume and rating difficulty score.
Moz also shows the domains that currently occupy in ranking with that keyword as well as the most recent mentions.
Your pricing plans start at $ 99.
3. KWFinder
KWFinder is a long tail keyword search tool with a great interface. It shows you the trends, the search volume, the CPC and the difficulty level of each of the results.
But if you click on an individual keyword, a second panel shows your level of difficulty (from one to a hundred) and the current search results for that keyword on Google.
You can see which domains are being ranked for that keyword, backlinks, social actions and web traffic. These data are very useful for building a content marketing strategy .
4. Keyword Tool
Keyword Tool is a good starting point to do keyword research.
This tool uses Google autocomplete data to create your database of long tail keyword suggestions.
Anyone using the Google keyword planner should also use Keyword Tool. Since the Keyword Planner is designed for advertisers, it will not always display the long tail keywords that this tool can offer.
Keyword Tool is free for the first 750 keywords suggestions. If you create a payment account you will see data such as the search volume, the CPC in AdWords and the competition. It also allows you to export your results to CSV.
Another feature to keep in mind of Keyword Tool is that it also helps you to find long tail keywords for YouTube, Bing, Amazon and the App Store.
5. Keyword Discovery
This is one of the oldest keyword tools that extracts search data from an extensive list of resources. Although your search volumes sometimes vary a great deal from what Google displays, it is a very useful tool for discovering ideas that you could never have encountered otherwise.
This is a payment tool, but you can do a limited amount of free searches.
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