SEO: 4 Ways To Improve Your Organic Position In 2017
In recent years Google has not stopped making changes in its algorithms and good practices regarding organic positioning . The main objective of these constant updates is that the search engine works more intuitively for users.
This may be good news for anyone who wants to find information on the net.
But, if you own an online business, it can also make it more difficult to create and implement an SEO strategy that achieves your brand goals.
At the INBOUND event in 2016, former CEO and co-founder of Moz Rand Fishkin outlined some of Google's changes, and also provided some clues for SEO experts and online marketers to improve organic positioning results Of its customers in 2017.
4 Ways to Improve Your Organic Positioning Strategy in 2017
1. Diversify Your Traffic Sources to Keep Earning Google Visits
Fishkin relies on a content strategy that helps web sites gain traffic from different sources. This tactic ensures that traffic numbers do not depend entirely on people looking for information about a brand or business directly on Google.
Video marketing is an attractive content format that can diversify traffic. For example, Moz's videos are first published on Wistia and then on YouTube. This multichannel strategy allows them to generate traffic from different sources. In the same sense, written content can be published on blogs, LinkedIn Pulse and other social networks.
However, it is important to tailor the content to different audiences , whether on social media, YouTube or other blog posts, to continue to gain traffic and links from various sources in Google search.
2. Evolve in your keyword targeting strategy
There are many new elements in Google results pages that make it harder to generate clicks. With Google Box and Carousel search results, there is less real space to position you on the first page of results, which has been shown to have higher click rates than other pages. In fact, did you know that the top position in Google gets 33% of the search traffic?
The solution? Change your keyword strategy so that the content is targeted to queries that your target audience is doing on Google.
Use keyword search tools like Google AdWords to determine the long tail keywords your audience is looking for. Then, plan a content strategy based on these topics so that your website is more likely to get a good ranking in Google search results.
3. Invest in a linkbuilding strategy that can scale
Inbound links that point to your website give you more authority in search engines, so link building should continue to be part of your strategy.
Linkbuilding does not give you immediate results so there is usually an important time interval between starting with the strategy and achieving your goals.
A strategy of white hat linkbuilding is mainly to publish high quality content and promote it in the hope that other sites link it . Could this process be speeded up? Yes. There are some short-term tactics you can play with too, but sometimes Google's eyes can be spam. These tactics include guest post and sponsored content.
With a balance of long-term and short-term strategies, you can ensure the authority of your domain immediately while creating quality content that other sites want to link organically.
4. Increase search engagement with your content
RankBrain , Google 's automatic machine-learning artificial intelligence system used to help process search results, will play an important role in ranking web pages in the coming months. So if you want your website to remain on the first page of results you should consider the following strategies:
- Think about all the questions that your target audience may be asking, not just individual keywords.
- Prioritize the user experience and consider amplifying or redesigning your website to respond to multiple search queries. This way users will stay for longer on your website.
- Design your website to deliver content quickly and attractively across multiple devices.
- It eliminates features like pop-up ads that deter users from reading or returning to your page.
- Most importantly, you invest time and resources in publishing relevant content so your audience wants to read and share it.
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Google has changed a lot this year, and will most likely continue to change in the coming months. So it is important that you have an optimization plan for your website prepared by an SEO expert. This way you can have your website updated and optimized to get a better ranking in search engines.
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