Fonts For Logos: How To Choose The Right One?
Most of the time it is not what you say, but how you say it.
Choosing the right font is an essential aspect of a logo design that should not be overlooked. Some fonts for logos can amplify the strengths of your brand, while others can ruin it completely. However, since there are thousands of sources available at your fingertips, how do you know which one is perfect for your brand?
Fonts for logos: The big brands
The candy maker Pez uses a source that is a visual representation of the same sweets it sells. It is playful and simple, just like the toy mechanism that contains its candy.
The handwriting type like the Coca-Cola and Disney logos suggest something informal and enjoyable. But they are distinctive enough to indicate a special, possibly even magical, quality.
The banking giant HSBC uses a classic serif typeface in capital letters, which projects a strong, trustworthy identity.Meanwhile Citigroup chooses instead the tiny font sans-serif, projecting an image that suggests accessibility in the first place.
As you can see, different fonts for logos can tell a lot about your business.
Choosing the right font for your logo
1. Avoid the ordinary
Yes, your word processor includes a selection of fonts. The problem is that the same goes for everyone else. So push yourself a little and take a trip on the net. There are thousands of websites that contain font types for free and paid logos that could look great on your brand. And since most sites allow you to preview each source, you will see how each one remains before you buy it.
2. Be Timeless
Do you remember those round sources from the 70's? They were in fashion a few years ago and then they disappeared. Yes, it may be that for certain very concrete projects they still fit well, but keep in mind that your logo has to endure the passage of years with dignity. If it seems that all of a sudden everybody is using the same font style, remember that you must differentiate yourself so that your logo stands out.
3. Make it readable
It seems very obvious, but choosing a source too special can make the readability of your logo compromised. In addition, it must be clear enough to reproduce in smaller spaces. Remember that in design matters, less is more.
4. Take into account the space
When choosing between different types of letters for logos you must take into account the space between the characters. Too much space can cause the logo to become disjointed. While very little can make it seem overwhelming and uncomfortable. A good designer will give you the perfect space.
Your logo is the face of your brand and the first contact with the public. When planning your design you should think about the personality of your brand and what you want your logo to convey.
5 Fonts for logos
Most fonts can be divided into several categories: serif, sans serif, hand lettering, script (calligraphic) and display.
• Serif fonts are the most traditional. These fonts give a professional and classic look. Times New Roman is one of the most commonly used serif fonts.
• Sans serif fonts look much cleaner and more modern.
• Handwriting fonts give a more human touch and a warm and welcoming look.
• Calligraphic fonts or script are very elegant and can suggest luxury. Just like handwriting fonts have a personal touch.
• Display fonts are often thick typefaces, with a lot of appeal and visual impact for users. Usually used in large posters.
Multiple sources
Many of the big brands in the market have a single typeface. But from time to time they use additional sources for advertising purposes, or in the sub-brand logos as you can see below.
Whether you want to use multiple fonts in your logo or just part of an ad, you need to make sure the fonts complement each other. As a general rule a serif font will match perfectly with a sans serif.
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