Visual Marketing: The Power Of Images
Words are not enough anymore.
We have to go a step further and not just focus on informing our audience. We must make him commit to our brand , and we will achieve this thanks to visual marketing.
Today's entrepreneurs are realizing the great power of images in content marketing : photographs, videos, screenshots, graphics ... Any of these elements can help you to reinforce your message and make it reach A larger audience.
Consumers prefer visual content
Today's average consumer prefers visual content rather than plain text.
Articles that contain images, videos or photographs are much easier to process and more entertaining. Forbes Insight reports that nearly 60% of managers prefer to watch a video rather than reading a text, if both are available on the same page or offer the same information.
Visual Marketing increases engagement
But visual marketing is much more than offering consumers what they want. Visual marketing can be a great asset for entrepreneurs who want to communicate more directly with their clients in any of their channels: social networks, email marketing, posts, etc.
Image Tweets receive 18% more clicks, 89% more favorites and 150% more retweets, than those that simply include text.
Users like to share relevant content, and the best way to reinforce your posts and make them more interesting in Social Media is by including some visual element.
But Visual Marketing not only makes users share more content, but also makes them retain the information you offer them for longer. Consumers remember 80% of what they see or do, compared to 20% of what they read. So you should focus on creating visual content if you want to create an effective Marketing campaign that has a lasting impact on your customers.
Better practices
But Visual Marketing only works if it runs the right way. You can not expect to see great results if all you do is add a couple of stock photos to your tweets. In this respect there are three key factors.
Content type
Stock photos can be an easy way to add a visual element to your blog entries. But you will get more impact if you use original infographics or short videos that outline the key points of the content.
However, if you can not or do not have time to create original images, using stock photos is better than giving up the visual marketing altogether. Although these types of images are not the most appropriate, they will always impact much more than a plain text.
Some reports show that 40% of users respond better to texts that include visuals .
The call to action
Due to the large capacity of the visual elements to capture the attention of the user, they are a great place to include a call to action.
A call to action is made up of two elements: writing and design. The design is what will capture the attention of the user, but the wording will convince you to click. However, not all CTAs have to be obvious. If you use visual marketing correctly (for example by creating an interesting infographic), you can convince the user to take the action without having to ask.
The omnicanal strategy
As much as you tweet the best video content with links to your website, you will not get anything if your online business is not mobile optimized , or does not have a good user experience . Your online marketing strategy must cover all the communication channels of your business. Consumers should be able to access all of your company's contact points without any problems. Otherwise you may feel confused or frustrated, and leave your website immediately.
Keep in mind the different communication channels of your online business and make sure that there is fluidity and cohesion among all. Only in this way will you be able to make a successful Online Marketing campaign .
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There are many things to keep in mind before you start creating visual content for your brand. But if you do it the right way you'll be able to generate leads and increase your sales.
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