SEO Positioning: 8 Things You Probably Do Not Know
SEO is complicated.
A good SEO positioning strategy depends on many factors. And if we add the fact that Google 's best practices and algorithms change and update frequently, it is difficult to keep up and know what to do to classify a website.
If you are an online entrepreneur you do not need to be an SEO expert , but you should have some basic notions that can help you improve the positioning of your website every day.
That's why we wanted to share with you this list that we found in the Search Engine Land blog with 8 things that you may not know or do not understand about SEO positioning.
8 Things You May Not Know About SEO Positioning
1. Google favors big and well-known brands for some terms
In some niches, Google favors larger websites.
If you want to launch a mens jeans ecommerce, chances are you will not be able to rank at the top of the search results page for the phrase "men's jeans". Since if you look for this key phrase in Google you will see that the first results belong to big brands or stores with long distance, (El Corte Inglés, Zalando, Asos ...)
As a general rule, Google favors brands with which we are familiar with new companies or startups. And this is because the search giant wants to always offer the best possible experience for its users.
Does this mean you have nothing to do with these big brands? Not at all.
You can first post paid ads first . A good SEM strategy will help you to be at the top of the ranking. But keep in mind that this type of advertising can be very expensive depending on the keywords you choose.
Going back to SEO, you can also look for alternative keywords with which to promote your brand. You could find some good opportunities that your competitors are overlooking. For example, if you want to promote a specific combination of style and color of pants you can optimize your site for a search term that includes that style and color.
Finally, you can also optimize the name of your own brand . This way, once you have gained a certain reputation, your potential customers can find your products by looking for your name.
2. Websites are divided into segments
When you want to position your web in reality what you are trying to classify are the pages inside it. (Unless you have a website that is a single landing page). But most likely your web contains several pages or sections, such as the home, the blog, the contact page, the FAQ page, etc.
Some of these sections are more valuable than others in positioning topics. For example, you probably are not very interested in classifying the contact form of your website; But you do want to position the content of your blog.
Focus your SEO efforts on the pages of your website that more potential customers can attract.
3. It is not always necessary to classify dozens of terms
You may think that to succeed in SEO you have to rank dozens of search terms in the top three positions. But that is not necessarily true.
If you are within a micro niche, your target market is very narrow, or if you only sell a very specific type of product, you probably only need to rank one or two terms.
In SEO issues what works for one web does not have to work for another . For some websites it may make sense to try to classify many terms, but for others, two or three will suffice.
4. Content marketing is very competitive
You probably have heard that "content is king" , but unfortunately you have not been the only one.
That's why you need to highlight your business on the internet with the contents of your blog. For this you must know how to invest the right amount of time and money in keyword research, hire the best copywriters and update your blog consistently.
5. It's Worth It to Be Early Adopter
Google is known for launching new technologies and updates every now and then, and most of them can help you get a better position in your ranking.
That's why you must be an early adopter .
For example, one of the last updates that will arrive this new year are the accelerated mobile pages (AMP) . This is an open source project backed by Google that allows web pages to load faster on a mobile platform.
AMP pages can appear at the top of the mobile search results in carousel format.
Speaking of mobiles, you must make sure that your site is totally responsive . Google uses mobile device support as a ranking factor for search results. So if you want your website to be classified in these devices you should offer a good experience to mobile users.
Finally, even though Google announced in 2014 that it was giving priority to secure sites in the ranking, many websites have not yet made the change. If you want to have an advantage versus your competition uses HTTPS .
6. You can be classified for different places
If you want to sell your products to customers from other countries you must optimize your website accordingly.
One way to do this is by offering a country-specific domain, or hosting separate content for each country in a directory or subdomain.
Also, do not forget to translate your content into the language of the country or countries to which you want to address. Your efforts in content marketing will not succeed if people can not read your articles in their native language.
You should also register your business in these countries, add it to web directories, and even have your site hosted in those regions.
7. There are many ways to be visible in Google results
You may have the impression that the only way to qualify yourself in Google is by building links and using SEO on page. However, there are other ways to gain visibility in search engines.
For example, you can stand out from the crowd by using enriched fragments. If you put "best cheesecake recipe" on Google at this time, you'll see results that include aggregate ratings in the form of stars. You will also see the time of preparation of the recipe. These are enriched fragments that make your link stand out in the search engine.
You will also see that for some searches there is a direct response at the top of the results page. This is another way to achieve visibility. If your website has authority and produces quality content, Google can determine it as a quick response to the user's query. For example for "Recipe of pancakes" we find this.
If you have a physical store you can also qualify in Google with local SEO. In this article we will talk more about this.Finally, as we discussed earlier, Google wants to offer its users the best search experience possible. So having a web optimized for all types of devices will earn you positions in the ranking.
8. There are other search engines besides Google
Google is the undisputed leader of the searches on the web. But that does not mean that other search engines do not exist and that your target audience does not use them.
Google's biggest competitor is Bing, Microsoft's search engine, which lately is growing at a faster rate than Google.
And do not forget YouTube. Believe it or not, YouTube is the second largest search engine after Google.
Of course, there is Amazon too. You might think Amazon is simply an ecommerce. But it is the place where 44% of consumers are looking for products.
When optimizing your content you must take into account the wide range of search engines that exist. And you should focus your optimization efforts on your goals.
There is much more that you should know
As we said at the beginning of the post, SEO is a somewhat complex discipline. So our recommendation is that, at least initially, you have the experience of an SEO consultant to help you position your website in search engines and guide you with best practices.
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