The Definitive Checklist For Positioning A Post
If you want to create relevant content , share it and reach a large number of visits, you should consider a number of SEO resources and elements when writing and publishing them.
With the list that we present below you will find it much easier to position a post in search engines and get more engagement from your readers.
Keep this list handy each time you start the creative process of your content. As you put these resources into practice you will notice a great improvement in the traffic of your blog.
How to position a post
6 Elements to position a post in search engines
The items we are going to discuss below indicate the relevance of your article to Google. If you want to increase the chances that your post is ranked in search engines you must include phrases or keywords in each of these sections.
1. Title of the page or Title tag
It is the text that indicates the descriptive name of the web page to the search engines. In terms of code, it is any text that is inside the <title> tags.
The title tag is the most important element for SEO positioning .
To optimize it to the maximum you must include here your key word and if at the beginning much better. In this way it will have a greater relevance. But be careful, if the title is too long the search engine itself will shorten it. The limit is 55 characters.
2. The URL
The URL of your article also influences your positioning. Eliminate words that do not contribute any SEO value, such as prepositions or conjunctions.
3. Meta Description
Although meta keywords are already totally useless, Meta Description is still an important element to position a post. This is the text that appears below the link on the search results page.
To optimize the meta description you must summarize the content of your article in which you include your keyword at least once, but not more than twice. You'll also need to limit the number of characters to 155 to make sure Google does not cut it.
4. Key words in body text
We recommend that you include the keyword in the body of the article you want to position, but you should always do it naturally.
If you are dealing with a particular topic, it is normal for the terms to be repeated throughout the text. But do not compromise the wording in favor of excessive use of keywords , as this will not please your readers or Google.
5. Related Keywords
In addition to the keyword that you have decided to classify, you can also use complementary words or phrases that are closely related to the main keyword.
For example, if your keyword is "Web Design" you can increase the relevance of the article by entering related keywords such as navigation, usability, sitemap, etc. into the text.
6. The header
The header of your post is labeled <h1>.
An attractive and well-optimized h1 title will not only help you get more visitors, but will also increase the relevance of your article and it will rank higher in the search engines.
Usually the header of the post will match the title of the page.
9 Elements to hook your readers
The following items will help you increase the likelihood that users will read and share your article.
1. The featured image
Never post an article that does not contain a featured image.
It is much more likely that a post will be shared and get clicks if it contains images. In addition, the contents with images are more memorable and stand out more in social networks thanks to the effect of pictorial superiority.
Most social networks show the image of an article in a rectangular area, which is approximately twice as wide as it is high.
This aspect ratio of 2: 1 means that the high images are cropped, showing only the vertically centered area. So if you want to optimize the image of your post for social networks this should meet one of two criteria:
- Be twice as wide as tall.
- That the main subject of the image is in the center vertically, rather than near the top or bottom.
In addition, adding the title of the article (or a version of it) in the image itself makes it more meaningful, increasing the possibility of being clicked when shared on social networks.
2. Subtitles
Readers of articles on the internet are more likely to "scan" than to read. To make your content easily scannable, add captions to your article, dividing it into smaller sections. These subtitles should use the <h2> or <h3> tags.
3. Lists
Lists are a great way to shape and structure your article. List-based content is easier for users to read in a blog. They make readers get a quick idea of the information you have included in your post.
4. Format
Do not torture your readers with a plain text. Shape your content to make it accessible and engaging. To do this uses:
- Short paragraphs
Ideally, no paragraph should have more than four lines. Use very short paragraphs of a sentence or even a word to add emphasis.
- Bold, italic
Bold and italic will help you add emphasis and make content easier to scan, but do not overdo it.
- Personal tone
Readers are people. Write your article thinking about a specific person.
5. Links
The internal links help to enrich your content and the authority to flow through the different pages of your blog. They are also an excellent opportunity to include anchor text with keywords.
6. Quotes and Mentions
If to optimize an article in the search engines we include keywords, to optimize it in social networks we must "add people".
Your article will have more credibility and will be more interesting if you include quotes from experts on the topic you are dealing with. It is also very likely that these experts will share your content if you have mentioned them.
You can do this in two ways.
- Quote, Share and Mention
Find an appointment that supports the text you have written. Add it to your article, citing and linking to the original. Once you publish the content, share it on social networks and mention the author of the quote. Or you can also send him a message so he knows you've been quoted in your text.
- Calls for the collaboration of one or more experts
If you have good contacts in your industry, you can ask one or several experts if they would like to give their opinion or point of view in one of your articles. If they do, add an image of yourself and a link if possible. As in the previous case, mention your collaborators on social networks once you have published the article.
7. Examples and tests
Supporting your content with evidence and examples will make it much more compelling and appealing to your readers.
For this you can include the following resources:
- Studies and statistics.
- Graphics.
- Study cases.
- Relevant examples (positive or negative).
8. Call to Action
Now that you have offered the reader interesting and well-structured content, it is time for you to ask for something in return. With a call to action, invite your visitors to engage a little more with your content or your business.
Remember that a good call to action should be direct and convincing.
9. Author Box
Author Boxes have conversion benefits. In this space the ideal is to include a profile photo, a brief biography, and a link to the web and social networks of the author of the post.
5 Additional Resources
You can improve the quality of your article by adding different forms of content. Of course, you do not have to add all these resources to the same article. But we recommend you keep them in mind for your next publications.
1. Secondary Images
Subtitles and the structure of your post make it much easier to scan. But adding images throughout the article is also a good way to keep your visitors interested.
2. Video
The combination of motion and sound make video a very interesting type of content and easy to consume. Adding a video to your article is a good way to increase the time that users stay on your site.
With the thumbnail of the video (default image) you must follow the same practices as the featured image of your post.
3. Audio
Like video, audio is also a good resource for hooking users to your blog. This way you can consume your contents while doing other tasks.
4. Slideshare
Another resource you can use are slideshare presentations. They are very easy to create and embed in your post and also support your content highlighting the most interesting points.
5. PDF
The PDF is an alternative version of your article that you can offer your readers as a gift in case they want to download or print it.
Positioning a post is not a simple task, but with a little practice you will be able to create more and better contents for your users.
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