Web Design: Best Practices For The Contact Page
When you plan to set up an online business probably the first thing that comes to mind is the web design of the home page or the product pages . But what about the contact page? It is often far below the list of priorities of all online entrepreneurs, but it is equally important, or even more, than the rest of the pages of your website.
Your customers need to know that if they have any questions or problems with your products, they can contact you to solve it in an easy way. The contact page will help you to give credibility to your online business and create a relationship of trust with your customers.
What should a good contact page include?
Usually the best contact pages ...
- They explain how the customer can contact the company.
- They describe how the company can help its customers.
- They include an email address and a phone number.
- They show a contact form.
- Insert a call to action to keep users on the website and give them another option if they do not want to complete the form.
- They have a list of recent posts from their own blog or a list of articles that have been written in the press about the company.
- They show links to the company's social networking accounts such as Twitter, Facebook, Instagram and LinkedIn to give visitors another contact option.
- Redirect to a thank you page that explains when and how the company is going to get in touch with the customer.
3 examples of Contact Page
Below we have compiled 3 examples of contact pages that we have found at Hubspot . Keep an eye on them and think about how you can incorporate some of these ideas into the web design of your own page.
1) Tune
This contact page has a nice design, shows the information clearly, includes a call to action and a contact form for users who have specific questions or doubts.
What stands out most from this page is your copy. It detaches closeness and kindness and makes the visitors feel that they are being cared for personally. Many contact pages have texts that are too cold or distant. If you want to build a relationship of trust with your customers, it is important to know how to adapt to their language.
2) Achieve3000
Like many other companies, Achieve3000 has different types of customers who may want to get in touch with them for various reasons. That is why they have decided to group the most frequent questions of their users in three blocks. Each of these options leads to another landing page. This is an effective way to address the specific needs of your customers.
3) Choice screening
The best thing about this contact page is your copy. No one likes to talk on the phone with an answering machine and at Choice screening they know it.
In addition to this they have organized very well the contact information. They have included the email addresses of each department and a contact form for more specific doubts. The form may be a little long. But probably all these questions are necessary in order to organize the consultations and give a better response to the clients.
When you include a form on your website, think about whether you prefer quantity or quality. Including more questions means having a smaller number of covered forms. But in this way you can respond more accurately to the doubts of your customers.
Now that you have inspired yourself with these 3 examples ... Are you ready to design your website?
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