Social Media Marketing: How To Identify Your Target Audience On Twitter
Most companies are not able to reach all people who may be interested in our products or content on Twitter.
We know that the social network already surpasses the 320 million users , that 66% of them connects every day in Spain and that the average age is between the 25 and 44 years ... But, how we can do to find our public Goal among so many people? How can we turn them into customers?
With the data that Twitter Analytics offers us and other tools that we will talk about below we will know if we are reaching the right audience.
How to find your audience on Twitter
1. Find out who are the most committed users
Finding out who the users are with a higher level of commitment means discovering who mentions your brand and who interacts with your content more often.
Once you have done so you can create a customer profile type or a buyer person based on the characteristics of those users. Make a balance between these users and those that you thought were your target customers. If they do not match, it's time to remake your social media marketing strategy .
Although you continue to offer content to your most committed audience, you can also create a parallel content program to better target your efforts and try to reach your ideal audience.
2. Determine the age, gender, and geographical location of your audience
In addition, in the "audiences" section of Twitter Analytics you can see how your current audience is: gender, language, interests, age, etc.
Incorporate these features to your client type to have a clearer idea of how it is, how it behaves and what type of content may interest you more.
3. Find out who interacts with your brand on other channels
This is the next step in identifying your target audience.
Find out who is mentioning you or interacting with your content on Instagram or Facebook. This will give you a broad view of who is part of your most engaged audience and what types of content or hashtags work best on your social channels. It can even give you some ideas for reusing content from one platform to another.
4. Identify your best Hashtags
Find the most used hashtags on twitter that can be identified with your own brand. This way you can use them both to reach more people and to find new content ideas.
In this article we talk about some tools that can help you with this task:
5. Find out the best time to tweet
In order for your content to reach the appropriate audience you must find out in which days and hours your users are most active.
With tools like Audiense (previously known as Social Bro) or Simple Measured you can have access to this data based on your own audience.
Start making changes to your publishing schedule based on this information and see how your stats improve.
6. Analyze your competition
With some tools like crowdfire app or Audience you can see the followers that your competition has and start following them if they have profiles that similar to your target audience.
In addition these tools will help you to make "smear and new account", as they show you which users have started to follow you recently and which have made you unfollow . You can analyze their profiles and determine if you are interested in having them or not among your followers.
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